Choosing a sign for most business owners is a very important and personal decision. Often the image that is conveyed by the signage brings a sense of pride and accomplishment that has stemmed from many hours of thought process around the structure and purpose of the business.
Early signs on buildings were quite simple, but elegant. Imagine a western town with the 'BAR' sign on the awning. There was not too much choice of materials, so maybe it was a simple wooden sign, but probably with some detailed hand painted text. Now transport yourself to a New York skyline and envision the electric neon glow of a major corporate brand. Both examples result in a clear message and a status symbol for the business.
Choices, Choices, Choices
With the advent of modern technology there are many variations of materials and products that can achieve different results for many different sign applications. Here are a few basic materials and applications.
Vinyl stickers - used on most substrates and directly to vehicles, boards, boats, windows, buildings,
Paint - becoming less common but very useful for textured surfaces, or a classic look sign
Digital Prints - full colour graphics printed on a variety of materials including vinyl
Illuminated - exposed or hidden variations with Flourescent and LED
Digital Signs - Basic LCD or plasma screens using digital software
In future articles we will go into the separate details of some of these options.
IMAGE
A lot of the decisions that are made around signs will come back to image. You might have a logo, or some corporate colours, or a tag line. Your business might be security, retail shop, mechanic or a day spa. The combination of the image and the business type will require a balance.
For instance: A mechanic might have an image that is promoting truck repairs. They decide to incorporate a full colour graphic of a fancy truck and lots of background colours. The premises is located on a street that has some competing mechanics nearby. What is the best arrangement of signs. To keep the image they may decide to locate a large image on the top of the building so people know they specialise in trucks. Maybe for the main road sign though, they will go with some simple bold text or arrows that easily diverts passing traffic into their driveway. Maybe they will illuminate some signage to stand out from the competition, but not too elaborate so as to look too expensive.
Some good questions to ask would be:
Does the sign need to convey a visual picture?
Does it need to be easily read from a distance?
Does the sign need to direct traffic?
Does it need to change regularly?
Does the cost of the sign outweigh the result?
Does the sign fit the business image?
Will the sign be vandalised?
Will the sign last?
Often by asking some of these simple questions, your sign choice will be the right one.
Please look out for more of our detailed articles or send a question you would like to discuss.
At Displayed we can help with solutions for signs and displays like, Car signs, shop signs, Perspex signs, Perspex displays, banner signs, A frame signs, Digital prints, Window Signs, Metal displays, Cardboard displays, Perspex jewelery stands, Display cases, Illuminated signs, Lightbox signs, Digital signs, Logo design, Printing, artwork. Consultancy on signs is available. Be Displayed with us at http://www.bdisplayed.com.au
Article Source: http://EzineArticles.com/?expert=Stephen_Francia
1 comments:
There are so many different types of signs for businesses to use today, the possibilities are endless. Light Box Signs are great because they stand out and are really eye-catching. They also look incredibly professional and straightforward.
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